Princess Cruises Marketing Analytics Specialist in SANTA CLARITA, California

Marketing Analytics Specialist

Santa Clarita, California

We serve. We respect our team. We innovate. We are consistent. We are accountable. We do it right.

Princess Cruises – We are currently searching for a highly motivated Marketing Analytics Specialist who will support email and direct mail list pull targeting strategy, execution and post campaign analysis. This position reports to the CRM, Analytics and Targeting Manager.

In a city with enviable quality of life balance, our corporate offices are located in beautiful Southern California in downtown Santa Clarita. Santa Clarita is what CNN Money Magazine calls “one of the best places to live in California.” With award-winning schools, special events and a large arts and cultural scene, Santa Clarita is the third largest city in Los Angeles County and is ranked as one of the safest cities in not only California, but in the nation.

We welcome your interest in joining Princess Cruises – one of the world’s premier cruise lines with 18 ships sailing to hundreds of worldwide destinations – and enjoying all the benefits and perks we have to offer.


  • Proposing, presenting and discussing targeting strategy with extended team based on review & analysis of post campaign performance, product initiatives, digital and brand data to improve consumer conversion rates and drive incremental sales

  • Determining the spend of $500K+ campaign budgets by determining whom to target with direct mail campaigns

  • Developing a thorough understanding of the campaign performance logic implemented in the Siebel CRM system and connecting data across multiple data systems (Siebel, Responsys, Adobe Marketing Cloud, and the corporate data warehouse)

  • Write SQL code against an Oracle DB2 database to turn business questions into data driven analytical solutions

  • Collaborating with other areas of the business to implement marketing strategy into targeted and personalized emails and direct mailings

  • Querying and analyzing data to develop campaign targeting segments that optimize email and direct marketing campaigns

  • Setting up A/B tests for marketing campaigns, providing targeted email and direct mail lists and analyzing test results

  • Developing accurate recurring and ad hoc reports in Excel and PowerPoint by writing database queries, extracting data and analyzing trends

  • Automating recurring campaigns


  • Bachelor’s degree in Marketing, Business, Math, Statistics, Economics or a related analytical field or equivalent combination of education, skills and experience of a Bachelor’s Degree in an analytical field

  • Critical thinking and problem solving

  • Translate business questions into data driven solutions

  • Excellent verbal, written and oral communication skills

  • Ability to manipulate data and numerical fluency

  • Strong relationship building skills and ability to work collaboratively and enthusiastically within and across multiple departments

  • Proficiency in Microsoft Office Word/Excel/PowerPoint

  • Working knowledge of SQL preferred; aptitude to learn SQL required


  • Experience with Tableau, Siebel, Business Objects, Adobe Audience Manager, Adobe Workbench, Adobe Marketing Cloud and/or Responsys


Flexible Work Schedule ! 9/80 alternative workweek schedule providing each employee with one (1) weekday off every two weeks.

Time off benefits - 8 paid holidays, paid vacation, bonus vacation time and paid sick time

Travel - Cruise and Travel Privileges for you and your family

Health - Complete benefit plans including medical, dental, vision and flexible spending accounts

Wellness - Health and wellness programs include, onsite exercise classes, onsite nutrition and lifestyle classes and discounted gym memberships

Tuition Reimbursement - up to 75% with a maximum of $2000 per year

401(k) - Company match up to 6% of salary at 50% for the first 5 years and 100% thereafter

Employee Stock Purchase Plan - up to a 15% discount off of FMV of CCL stock

Training - In-house Princess University courses on professional development

Rewards & Incentives - Employee Recognition and Reward Programs; rideshare, financial commuter incentives and free parking; banking services and retail stores

Next Steps… Apply today and set sail on an exciting new career course! Our goal is to be the number one cruise and cruise-tour provider. To make that happen, we need qualified, top-notch team members. If you’re looking to get your talent noticed, apply today! Our application process is quick and easy:

Apply online at . Enter the job title into the keyword search to access the job. If you are already on the Princess Cruises website be sure to create a profile and then apply directly to your specific job.

Princess Cruises is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, or national origin, disability or protected veteran status.